![]() Digital coupons are strong too-they recently became more popular than paper coupons. Nearly 90% of millennials surveyed said a coupon could sway them to try a new brand (86% of Gen X, 78% of Gen Z, and 76% of baby boomers agreed). A physical coupon works wonders for getting people into your store to buy. ![]() Make the most of your postcard direct mail campaign by attaching coupons. Send Coupons (& Coupon Codes) Attached to Postcards Consider sending something that just keeps your brand in their mind, such as a stress ball (Design Pickle sent new customers stress pickles, which is unique). You can add your contact information on them, and they’re useful. They’re lightweight, so it doesn’t cost much to ship. Give New Customers Something They’ll Keepįor local businesses, magnets have always been popular. Direct mail usually gets higher response rates. You may get better response from an email campaign, but often promotional emails get lost in the inbox noise. Why not just send an email campaign? Send both email and direct mail birthday savings coupons, and then compare the results. To keep your business top of mind for customers, send them special savings coupons or promo codes to celebrate their big day. Birthdays and anniversaries are when people often look for extra savings. Timing is important in any advertising campaign, and direct mail marketing campaigns are no different. Send Existing Customers Birthday & Anniversary Savings A toy store could send paper planes with their logo on the paper, an office supply store might consider sending a branded red stapler (bonus points for millennials who might recognize the “Office Space” reference), or anything else that fits your brand. Anything that makes sense for your business that you can slap your logo on will work. The best tip is to send customers and potential leads items that are memorable. There are plenty of direct mail ideas and examples for branded items that could work in your small business’ favor. Some successful direct mail marketing campaigns have included a penny, gift card, fake credit card, a USB drive, and other direct mail inserts, to name a few. If you add a small object inside an otherwise flat piece of mail, it can make a person pause. Include Objects Inside Envelopes to Pique CuriosityĪs a person sifts through mail, they’re using a few of their senses to determine what they keep and give a closer look, and what they’ll recycle immediately. Just follow the instructions to add the page you want the QR code to point to, and then download the image to use on your printed materials. Website builder Wix offers a free QR code tool so you can make your own QR code images. It’s easy for your new lead and easy for you. A promo code can help you track the success of your campaign-provide a landing page or pop-up with a box for the promo code. Avoid using a long address, or people might type it incorrectly and give up, or never even bother. If your goal is to drive traffic to your site, you need to provide a URL for people to enter. Use Short URLs or Promo Codes on All Direct Mail Use these postcard examples to help you customize your campaign. It’s a free, drag-and-drop graphic design tool that offers hundreds of postcard templates to easily design your own postcard. To easily design your own postcard without any graphic design skills, use Canva. A standard postcard is usually 4” x 6” and oversized postcards usually run 6” x 11”-the difference in size might make someone notice. To make sure your marketing materials stand out among the others, try using oversized mailers. If you’re online, include a short URL made specifically for the campaign so you can track the response rate.Īlthough your customers’ email inboxes have far more clutter than their physical mailboxes, we’re all still getting a lot of mail every day. If you have a brick-and-mortar shop, list your address (maybe a small map to show your location) and phone number, at a minimum. One of the easiest direct mail marketing ideas is to send a simple postcard with bold colors, clean design, and a clear call to action. ![]() To help you draw inspiration, we found the 20 best direct mail marketing ideas for your next campaign: 1. And in addition to attracting new customers, a good direct mail campaign can also help with customer retention and acquisition. In fact, some direct mail ideas are arguably more effective at connecting with new audiences and existing customers alike. As much as direct mail marketing gets overshadowed by digital marketing channels, it remains an effective and low-cost way to reach customers.
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